A womenswear line was announced in the spring of 1997 with the concept of "simple, basic, classic". The stretch fabrics that are used have an outstanding fit and refined look. This combination was a hit and immediately garnered the attention of the fashion industry. The the following season, a menswear line with the same concept launched. It is currently available in NY, mainly at stores such as Barney's New York, Fred Segal and Saks Fifth Avenue. It has been a success at our Aoyama flagship store and 30 other stores in Japan. We have earned the loyalty of men who love to dress attractively and in an enjoyable way.
Canada Department Stores Holt Renfrew - Edmonton 10180-101 Street, Edmonton, Alberta T5J 3S4 Map Holt Renfrew - Montreal 1300 Sherbrooke Street, Montreal, Quebec H3G 1H9 Map Holt Renfrew - Ottawa 240 Sparks Street, Ottawa, Ontario K1P 6G9 Map Holt Renfrew - Sherway 25 The West Mall, Box 122, Etobicoke, Ontario M9C 1B8 Map Holt Renfrew - St. Foy Place Ste-Foy, 2452 Boul Laurier, Sainte-Foy, Quebec G1V 2L1 Map Holt Renfrew - Toronto 50 Bloor Street W., Toronto, Ontario M4W 3B8 Map Holt Renfrew - Vancouver Pacific Centre, 633 Granville Street, Vancouver, British Columbia V7Y 1E4 Map Holt Renfrew - Yorkdale 3401 Dufferin @ Hwy 401, North York, Ontario M6A 2T9 Map Japan Retail Stores Theory - Shin Marunouchi Building Store 1-5-1 Marunouchi, Chiyoda ku, Tokyo 100-6503,100-6504 81-(0)3-5220-7561 (Theory 3F) 81-(0)3-5220-7562 (Theory Men 4F) 11am-9pm (Sundays and holidays are open until 8pm) Map Theory - Tokyo Aoyama Bell Commons Store 2-14-6 Kita Aoyama, Minato ku, Tokyo 107-0061 81-(0)3-3475-8027 11am-8pm Map Theory - Tokyo Aoyama Main Store 6-5-39 Minami Aoyama, Minato ku, Tokyo 107-0062 81-(0)3-5766-5270 (Theory 1-2F) 81-(0)3-5766-5271 (Theory Men B1F) 81-(0)3-3486-9399 (Theory Luxe 3F) 81-(0)3-5766-5270 (Theory Petit 2F) 11am-8pm Map Department Stores Daimaru - Kobe 40 Akashimachi, Chuo ku, Kobe, Hyogo 650-0037 81-(0)78-322-4320 (Theory 3F) 81-(0)78-334-7977 (Theory Men 6F) 81-(0)78-325-0806 (Theory Luxe 4F) 10am-8pm Map Daimaru - Shinsaibashi 1-7-1 Shinsaibashi Suji, Chuo ku, Osaka, Osaka 542-0085 81-(0)6-6120-2828 (Theory 4F) 81-(0)6-6120-6911 (Theory Men 6F) 81-(0)6-6281-5526 (Theory Luxe 3F) 10am-8:30pm (Theory Men is open until 8pm) Map Daimaru - Tokyo 1-9-1 Marunouchi, Chiyoda ku, Tokyo 100-0005 81-(0)3-6895-8165 (Theory 5F) 81-(0)3-6895-8460 (Theory Men 8F) 10am-8pm Map Daimaru - Umeda 3-1-1 Umeda, Kita ku, Osaka, Osaka 530-0001 81-(0)6-4797-1660 (Theory 4F) 81-(0)6-4797-6553 (Theory Men 10F) 81-(0)6-4796-5651 (Theory Luxe 6F) 81-(0)6-4796-5350 (Theory Accessories 3F) 10am-8pm Map Fukuya - Hiroshima Ekimae 9-1 Matsubara cho, Minami ku, Hiroshima, Hiroshima 732-0822 81-(0)82-568-3355 (Theory 3F) 81-(0)82-568-3550 (Theory Men 5F) 10am-8pm Map Hankyu - Yurakucho 2-5-1 Yurakucho, Chiyoda ku, Tokyo 100-0006 81-(0)3-5537-2885 (Theory Men 6F) 81-(0)3-3575-2172 (Theory Luxe 4F) 81-(0)3-5537-3717 (Cafe 5F) 81-(0)3-3572-1411 (PLS+T 5F) Mon., Tues., Sat. 11am-8:30pm Wed., Thurs., Fri. 11am-9pm Sun., and holidays 11am-8pm Map Hankyu Department Store-Men's HEP NAVIO 7-10 Kakuda cho,Kita ku, Osaka, Osaka 530-8350 81-(0)6-6130-5180 (Theory Men B1) 81-(0)6-4709-5800 (Helmut Lang　Men's 2F) Mon.,Tues.,Sun. 10am-8pm Wed.,Thurs.,Fry.,Sat 10am-9pm Map Iwataya - Fukuoka 2-5-35 Tenjin, Chuo ku, Fukuoka, Fukuoka 810-8680 81-(0)92-738-6627 (Theory 3F) 81-(0)92-720-5201 (Theory Men 5F) 81-(0)92-720-3095 (Theory Luxe 4F) 10am-8pm Map Kintetsu Department Store - Abeno 1-1-43 Abeno Suji, Abeno ku, Osaka, Osaka 545-0052 81-(0)6-4399-5130 (Theory 3F) 81-(0)6-6625-2914 (Theory Men 5F) 81-(0)6-6625-2913 (Theory Luxe 4F) 10am-8pm (Fridays and Saturdays, Theory Ladies is open until 9pm) Map Marui - Yurakucho 2-7-1 Yurakucho, Chiyoda ku, Tokyo 100-0006 81-（0）3-6738-3725 (Theory Men 7F) 81-(0)3-6738-0512 (Helmut Lang Men's 6F) 81-（0）3-6738-3715 (PLS+T PLUS 4F) 11am-8：30pm Map Marui Imai - Sapporo 5F, 2 chome, Minami Ichijo Nishi , Chuo ku, Sapporo, Hokkaido 060-0061 81-(0)11-205-1515 10am-8pm (Sundays are open until 7:30pm) Map Mitsukoshi - Ginza 4-6-16 Ginza, Chuo ku, Tokyo 104-0061 81-(0)3-5159-1157 (Theory 2F) 81-(0)3-5159-8805 (Theory Men 6F) 81-(0)3-5159-8605 (Theory Luxe 4F) 81-(0)3-5159-7165 (Theory Accessories 2F) 10am-8pm Map Mitsukoshi - Matsuyama 3-1-1 Ichiban cho, Matsuyama, Ehime 790-0001 81-(0)89-986-7030 (Theory 2F) 81-(0)89-934-8515 (Theory Men 4F) 10am-7pm Map Mitsukoshi - Nagoya 3-5-1 Sakae, Naka ku, Nagoya, Aichi 460-0008 81-(0)52-252-1604 (Theory 3F) 81-(0)52-252-1502 (Theory Men 5F) 81-(0)52-252-1484 (Theory Luxe 4F) 81-(0)52-252-1604 (Theory Petit 3F) 10am-8pm (Theory Men is open until 7:30pm) Map Mitsukoshi - Niigata 866 Nishiboridori 5 bancho, Niigata, Niigata 951-8061 81-(0)25-210-9108 (Theory 2F) 81-(0)25-227-1617 (Theory Men 5F) 81-(0)25-227-1122 (Theory Luxe 4F) 10am-7pm (Fridays, Saturdays and the day before holidays are open until 7:30pm) Map PARCO - Nagoya West Wing 5F, 3-29-1 Sakae, Naka ku, Nagoya, Aichi 460-0008 81-(0)52-259-7520 10am-9pm Map Seibu - Funabashi 1-2-1 Motomachi, Funabashi, Chiba 273-0005 81-(0)47-460-7010 (Theory 2F) 81-(0)47-460-0620 (Theory Men 6F) 81-(0)47-460-2577 (Theory Luxe 3F) 10am-8:30pm Map Seibu - Ikebukuro 1-28-1 Minami Ikebukuro, Toshima ku, Tokyo 170-0014 81-(0)3-5949-2248 (Theory 3F) 81-(0)3-5949-2407 (Theory Men 5F) 81-(0)3-5949-2508 (Theory Luxe 4F) 81-(0)3-3986-1662 (Theory Petit 7F) 81-(0)3-5960-0136 (Helmut Lang 3F) 10am-9pm (Sundays and holidays are open until 8pm) Map Seibu - Shibuya 21-1 Udagawa cho, Shibuya ku, Tokyo 150-8330 81-(0)3-3462-8835 (Theory A-3F) 81-(0)3-5459-5745 (Theory Men B-4F) 81-(0)3-5728-3351 (Theory Luxe A-5F) 81-(0)3-5728-2031 (Theory Sports B-B1F) 81-(0)3-5728-7275 (Helmut Lang Women's A-4F) 81-(03-5459-4107 (Helmut Lang Men's B-4F) 10am-8pm (Thursdays, Fridays and Saturdays are open until 9pm) Map Sogo - Chiba 1000 Shinmachi, Chuo ku, Chiba, Chiba 260-0028 81-(0)43-301-7721 (Theory 2F) 81-(0)43-238-1751 (Theory Men 5F) 81-(0)43-203-8225 (Theory Luxe 3F) 10am-8pm Map Sogo - Omiya 1-6-2 Sakuragi cho, Omiya ku, Saitama, Saitama 330-0854 81-(0)48-631-1551 (Theory 3F) 81-(0)48-640-7871 (Theory Men 6F) 81-(0)48-640-1780 (Theory Luxe 4F) 10am-8pm Map Sogo - Yokohama 2-18-1 Takashima Nishi ku, Yokohama, Kanagawa 220-0011 81-(0)45-450-5487 (Theory 3F) 81-(0)45-440-1095 (Theory Men 5F) 81-(0)45-444-3556 (Theory Luxe 4F) 81-(0)45-440-6071 (Theory Petit 8F) 10am-8pm Map Takashimaya - JR Nagoya 1-1-4 Meieki, Nakamura ku, Nagoya, Aichi 450-6090 81-(0)52-569-5514 (Theory 5F) 81-(0)52-566-8138 (Theory Men 7F) 81-(0)52-566-8620 (Theory Luxe 6F) 81-(0)52-566-3802 (Theory Petit 8F) 81-(0)52-566-8618 (Proof 6F) 10am-8pm Map Takashimaya - Kyoto 52 Shin cho, Shijodori Kawaramachi Higashiiru, Shimogyo ku, Kyoto, Kyoto 600-8520 81-(0)75-252-7564 (Theory 2F) 81-(0)75-257-3195 (Theory Men 4F) 81-(0)75-252-7054 (Theory Luxe 3F) 81-(0)75-252-7909 (Theory Petit 5F) 10am-8pm Map Takashimaya - Nihonbashi 2-4-1 Nihonbashi, Chuo ku, Tokyo 103-0027 81-(0)3-3516-8607 (Theory 3F) 81-(0)3-5205-8115 (Theory Men 6F) 81-(0)3-5205-8074 (Theory Petit 5F) 10am-8pm Map Takashimaya - Osaka 5-1-5 Nanba, Chuo ku, Osaka, Osaka 542-0076 81-(0)6-6630-6551 (Theory 3F) 81-(0)6-4396-8900 (Theory Men 5F) 81-(0)6-6632-9521 (Theory Luxe 4F) 81-(0)6-6632-9520 (Theory Petit 4F) 10am-8pm Map Takashimaya - Shinjuku 5-24-2 Sendagaya, Shibuya ku, Tokyo 151-8580 81-(0)3-5361-1506 (Theory 6F) 81-(0)3-5361-1270 (Theory Men 7F) 81-(0)3-5366-2781 (Theory Luxe 5F) 10am-8:30pm Map Takashimaya - Tamagawa 3-17-1 Tamagawa, Setagaya ku, Tokyo 158-0094 81-(0)3-5491-4871 (Theory 3F) 81-(0)3-5797-0180 (Theory Men 4F) 81-(0)3-3709-2660 (Theory Luxe 2F) 81-(0)3-5797-3171 (Theory Petit 5F) 10am-8pm Map Takashimaya - Yokohama 1-6-31 Minami Saiwai, Nishi ku, Yokohama, Kanagawa 220-0005 81-(0)45-290-0709 (Theory 3F) 81-(0)45-323-5632 (Theory Men 5F) 81-(0)45-290-3667 (Theory Luxe 4F) 81-(0)45-410-3080 (Theory Petit 6F) 10am-8pm Map Tobu - Ikebukuro 1-1-25 Nishi Ikebukuro, Toshima ku, Tokyo 170-0014 81-(0)3-5949-3031 (Theory Men 6F) 81-(0)3-5956-1008 (Theory Luxe 4F) 10am-8pm (Theory Luxe is open until 9pm except Sundays) Map Tsuruya - Kumamoto 6-1 Tetorihoncho, Kumamoto, Kumamoto 860-8586 81-(0)96-327-3745 (Theory Men 5F) 81-(0)96-312-4555 (Theory Luxe 3F) 10am-7pm (Fridays and Saturdays are open until 7:30pm) Map Outlet Stores Gotemba Premium Outlet 1312 Fukazawa, Gotemba, Shizuoka 412-0023 81-(0)550-70-1285 Jan.-May 10am-7pm June 10am-8pm July-Aug. 10am-9pm Sept.-Oct. 10am-8pm Nov.-Dec. 10am-7pm Map Grandberry Mall - Machida Grandberry Mall E-205, 3-4-1 Tsuruma, Machida, Tokyo 194-0004 81-(0)42-788-2817 10am-8pm Map Mitsui Outlet Park Makuhari A203, 2-5 Hibino, Mihama ku, Chiba, Chiba 261-0021 81-(0)43-213-2530 10am-8pm Map Mitsui Outlet Park Marine Pia Kobe Factory Outlets East 1F, 12-2 Kaigandori, Tarumi ku, Kobe, Hyogo 655-0036 81-(0)78-704-3543 10am-8pm Map Rinku Premium Outlet 3-28 1130 Rinku Orai Minami, Izumi Sano, Osaka 598-0047 81-(0)724-60-3677 10am-8pm (July and August are open until 9pm) Map Sano Premium Outlet 1F 78 Gai ku, Sano Shintoshi, Sano, Tochigi 327-0822 81-(0)283-27-3047 10am-8pm (August is open until 9pm) Map Shopping Plaza East Karuizawa Outlet Karuizawa Prince Shopping Plaza NEW EAST, Karuizawamachi, Kitasaku gun, Nagano 389-0103 81-(0)267-41-3770 10am-7pm Map South Korea Department Stores Theory - Seoul Galleria Department Store 2F (Theory), 4F (Theory Men), 494 Apguijung-dong, Kangnam-ku, Seoul 135-110 Theory - Seoul Hyundai Department Store 2f 429 Aspkujung-Dong, Kangnam-Ku, Seoul, Korea N/A Theory - Seoul Lotte Department Jamsil Store 4F(Theory), 6F(Theory Men) 40-1 Jamsil-Dong Songpa-Gu, Seoul, Korea, Seoul Theory - Seoul Shinsegae Department Gang Nam Store 2F(Theory), 6F(Theory Men) 19-3 Banpo-Dong Seocho-Gu, Seoul, Korea, Seoul Taiwan Department Stores Theory - Kaohsiung Hankyu Department Store 2F(Theory), 4F(Theory Men) No.789, Jhonghua 5th Rd., Cianjhen District, Kaohsiung City 806, Taiwan R.O.C., Kaohsiung Theory - Taipei New-Life Square Shin Kong Mitsukoshi Shin-Yi A9 3F No.9, Songshou Rd., Sinyi District,, Taipei N/A 886-2-8786-0979 Theory - Taipei Pacific Sogo Chung Hsiao 3F(Theory), 7F(Theory Men) No.45 Sec.4 Chung Hsiao e. rd., Taipei N/A +886-2-7711-2778 USA Retail Stores East Hampton - East Hampton 46 Newtown Lane , East Hampton, New York 11937 1-631-324-3285 Map Forum Shops - Las Vegas 3500 Las Vegas Blvd. S. Space S27, Las Vegas, Nevada 89109 1-702-643-7019 Map Gansevoort - New York City 38 Gansevoort Street, New York, New York 10014 Map Greenwich - Greenwich 396 Greenwich Avenue, Greenwich, Connecticut 06830 1-203-422-0020 Map Phipps Plaza - Atlanta 3500 Peach Tree Road Suite 1083, Atlanta, Georgia 30326 1-404-869-8791 Map South Coast Plaza - Costa Mesa 3333 Bristol Street 1001, Costa Mesa, California 92626 1-714-549-1344 Map Department Stores Bloomingdale's - Aventura 19555 Biscayne Blvd., Aventura, Florida 33180 Map Bloomingdale's - Beverly Center 8500 Beverly Blvd., Los Angeles, California 90048 Map Bloomingdale's - Boca Raton 5840 Glades Road, Boca Raton, Florida 33431 Map Bloomingdale's - Century City 10250 Santa Monica Blvd., Los Angeles, California 90067 Map Bloomingdale's - Chestnut Hills The Mall @ Chestnut Hill, 55 Boylston, Newton, Massachusetts 02167 Map Bloomingdale's - Hackensack 400 Hackensack Avenue, Hackensack, New Jersey 07601 Map Bloomingdale's - King of Prussia 660 West Dekalb Pike, King of Prussia, Pennsylvania 19406 Map Bloomingdale's - Lennox Square Mall 3393 Peachtree Road NE, Atlanta, Georgia 30326 Map Bloomingdale's - New York 1000 Third Avenue, New York, New York 10022 Map Bloomingdale's - Newport Beach 701 Newport Center Drive, Newport Beach, California 92660 Map Bloomingdale's - North Michigan 900 North Michigan Avenue, Chicago, Illinois 60611 Map Bloomingdale's - Roosevelt Field 630 Old Country Road, Garden City, New York 11530 Map Bloomingdale's - Sherman Oaks 14060 Riverside Drive, Sherman Oaks, California 91423 Map Bloomingdale's - Short Hills 1200 Morris Turnpike, Short Hills, New Jersey 07078 Map Bloomingdale's - Soho 44 Crosby Street, New York, New York 10012 Map Bloomingdale's - Tysons 8100 Tysons Corner Center, Mclean, Virginia 22102 Map Macy's West - Beverly Center 8500 Beverly Blvd., Los Angeles, California 90048 Map Macy's West - Costa Mesa 3333 Bristol Street, Costa Mesa, California 92626 Map Macy's West - Fashion Valley 7017 Friars Road, San Diego, California 92108 Map Macy's West - Las Vegas 3200 Las Vegas Blvd. South, Las Vegas, Nevada 89109 Map Macy's West - San Francisco 170 O'Farrell Street, San Francisco, California 94102 Map Macy's West - Sherman Oaks 14000 Riverside Drive, Sherman Oaks, California 91423 Map Marshall Fields - Minneapolis 700 On The Mall, Minneapolis, Minnesota 55402 Map Marshall Fields - Northbrook Court 1555 Northbrook Court, Northbrook, Illinois 60062 Map Marshall Fields - Novi 27550 Novi Road, Novi, Michigan 48377 Map Marshall Fields - Oakbrook 1 Oakbrook Center, Oakbrook, Illinois 60521 Map Marshall Fields - Old Orchard 1 Old Orchard Mall, Skokie, Illinois 60521 Map Marshall Fields - Ridgedale 12411 Wayzata Blvd., Minnetonka, Minnesota 55305 Map Marshall Fields - Somerset 2750 West Big Beaver Road, Troy, Michigan 48084 Map Marshall Fields - Southdale 100 Southdale Center, Edina, Minnesota 55435 Map Marshall Fields - State Street 111 North State Street, Chicago, Illinois 60602 Map Marshall Fields - Water Tower 835 N. Michigan Avenue, Chicago, Illinois 60611 Map Marshall Fields - Woodfield Woodfield Mall, Schaumburg, Illinois 60173-5012 Map Neiman Marcus - Atlanta Lenox Sqaure 3393 Peachtree Road NE, Atlanta, Georgia 30326 Map Neiman Marcus - Bal Harbour 9700 Collins Avenue, Bal Harbour, Florida 33154 Map Neiman Marcus - Beverly Hills 9700 Wilshire Blvd., Beverly Hills, California 90212 Map Neiman Marcus - Boca Raton Town Center Mall 5860 Glades Road, Boca Raton, Florida 33431 Map Neiman Marcus - Boston 5 Copley Place, Boston, Massachusetts 02116 Map Neiman Marcus - Chicago 737 N. Michigan Avenue, Chicago, Illinois 60611 Map Neiman Marcus - Coral Gables The Village of Merrick Park 390 San Lorenzo Avenue, Coral Gables, Florida 33136 Map Neiman Marcus - Dallas 400 North Park Center, Dallas, Texas 75225 Map Neiman Marcus - Dallas Downtown One Marcus Square 1618 Main Street, Dallas, Texas 75201 Map Neiman Marcus - Dallas Prestonwood Town Center 5285 Beltline Road, Dallas, Texas 75240 Map Neiman Marcus - Denver Cherry Creek Mall 3030 East 1st Avenue, Denver, Colorado 80206 Map Neiman Marcus - Fort Lauderdale 2442 E. Sunrise Blvd., Fort Lauderdale, Florida 33304 Map Neiman Marcus - Fort Worth Ridgmar Mall