Theory was founded on the principle that men and women want to feel comfortable and look great in modern clothes. Founded in New York City in 1997, Theory quickly became known for its iconic fit and innovative fabrics, becoming the first clothing company to incorporate stretch as a fundamental element of its collection.
Ricky C. Sasaki, a business associate of Andrew Rosen (Theory founder and current president and co-CEO of Link Theory Holdings (US) Inc.), introduced the Theory brand to the Japanese market in 1999. In 2003, Link International, under the leadership of Mr. Sasaki, acquired Theory to create Link Theory Holdings.
In 2007, Theory celebrates its 10th anniversary with the opening of its flagship store in New York City. Located in New York City’s Meatpacking District, the building is an expression of the company’s innovative culture and aesthetic. The personality of the Meatpacking District is both historic and visionary, making it the most appropriate location for Theory to celebrate the intersection of its history and future.
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Ricky C. Sasaki, a business associate of Andrew Rosen (Theory founder and current president and co-CEO of Link Theory Holdings (US) Inc.), introduced the Theory brand to the Japanese market in 1999. In 2003, Link International, under the leadership of Mr. Sasaki, acquired Theory to create Link Theory Holdings.
In 2007, Theory celebrates its 10th anniversary with the opening of its flagship store in New York City. Located in New York City’s Meatpacking District, the building is an expression of the company’s innovative culture and aesthetic. The personality of the Meatpacking District is both historic and visionary, making it the most appropriate location for Theory to celebrate the intersection of its history and future.
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