Theory 10th Anniversary -Fall and Winter plan starts.
August 31, 2007

Theory enters into 10th anniversary since its inauguration this year.
Following opening Theory flagship store in Meat Packing District, NY within the new headquarter building, we’ll address Theory’s identity globally.
For “THEORY 10-BACK TO THE ROOTS” events in Japan, commemorating the anniversary year, we prepared several Theory original items which featured “Roots” of the brand. You can realize Theory’s traditional and still-alive strengths, i.e. strong fitting and superior quality.

The original items are as follows,

PERFORMANCE INSPIRED
Sophisticated casual lines with trendy sports-line
-Theory10 anniversary items exclusively provided at Takashimaya.
Fair period:
Shinjuku Takashimaya: October 10, Wednesday - October 23, Tuesday
Yokohama Takashimaya: October 10, Wednesday - October 23, Tuesday
Nagoya Takashimaya: October 17, Wednesday - October 30, Tuesday
Tamagawa Takashimaya: October 17, Wednesday - October 30, Tuesday
Osaka Takashimaya: October 24, Wednesday - November 6, Tuesday
Kyoto Takashimaya: October 24, Wednesday - November 6, Tuesday
Nihonbashi Takashimaya: October 31, Wednesday - November 13, Tuesday
Kashiwa Takashimaya: November 7, Wednesday - November 20, Tuesday

ENGLISH ECCENTRIC
Edgy lines with British colonial taste
-Theory10 anniversary items exclusively provided at Mitsukoshi.
Fair period:
Ginza Mitsukoshi: September 18, Tuesday - September 24, Monday
Nagoya Mitsukoshi: September 19, Wednesday - October 2, Tuesday
Sapporo Mituskoshi: October 2, Thesday - October 8, Monday
Sendai Mituskoshi: October 2, Thesday - October 15, Monday
Nigata Mituskoshi: October 9, Thesday - October 15, Monday
Nihonbashi Mituskoshi: October 16, Thesday - October 22, Monday
Ebisu Mituskoshi: October 24, Wednesday - October 31, Wednesday
Takamatsu Mituskoshi: October 30, Thesday - November 5, Monday

URBAN DIVA
Dress lineup, mainly latest silhouette dresses
-Theory10 anniversary items exclusively provided at Sogo & Seibu.
Fair period:
Yokohama Sogo: September 4, Tuesday - September 17, Monday
Ikebukuro Seibu: September 12, Wednesday - September 25, Tuesday
Sapporo Seibu: September 20, Thursday - September 25, Tuesday
Shibuya Seibu: September 26, Wednesday - October 8, Monday
Omiya Sogo: October 9, Tuesday - October 15, Monday
Yurakucho Seibu: October 9, Tuesday - October 22, Monday
Kobe Sogo: October 23, Tuesday- October 29, Monday
Chiba Sogo: October 30, Tuesday - November 6, Tuesday
Funabashi Seibu: October 31, Wednesday - November 6, Tuesday

POWER SUITING
Mannish & sexy suit lines with perfect silhouette of Theory
-Theory10 anniversary items exclusively provided at Daimaru.
Fair period:
Kyoto Daimaru: September 19, Wednesday - October 2, Tuesday
Umeda Daimaru: September 19, Wednesday - October 2, Tuesday
Shinsaibashi Daimaru: September 26, Wednesday - October 2, Tuesday
Kobe Daimaru: October 3, Wednesday - October 10, Wednesday
Tokyo Daimaru: October 6, Tuesday -


Concurrently with THEORY10 events, LTH opened Theory Petit stores for the following period. We provide you the sophisticated girl designs with superior quality, and hope your coming to these stores,
Fair period:
Yokohama Sogo (at children-wear space, 8th Floor):
September 4, Tuesday - September 10, Monday
Ikebukuro Seibu (at children-wear space, 7th Floor):
September 12, Wednesday - September 25, Tuesday

This fair is holding of only Japan.